Her salon is her second home and a safe zen place for her clients. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . That is the scary bit! But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. They have . She is someone who values the lessons life has to teach. SH: Contained maybe; but it is a big business. It was her fault she was in this situation and it was time to make amends. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. I design lawn entirely on my own. Safinaz is married to Sana's brother. It keeps you on your toes every single day. Sana Safinaz is part of SSFR (PVT.) The bridals have excited us in the last two years and were changing things up. ", "It excites us, we love it," Sana is quick to respond. Summary. The statement was published at Sana Safinaz's official Instagram handle. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Despite all this it is an achievement among theie friends as no one else did. Good for them. Now, the only important thing for girls is not just looking good and getting married. "For me it used to be lawn," replies Safinaz. A: So the brand is very much associated with the two of you? [5][6] March 23, 2020. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Abroad, when a designer retires, the design house goes and finds the next top designer. By 1970s, it had become Pakistan's largest cotton trading company. Being human, she obviously gets tired and drained out. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. ", "Plus, we encourage young designers," Sana adds on. Especially for girls in this misogynistic society. Save my name, email, and website in this browser for the next time I comment. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Tomorrow is my daughters 7th birthday and the first day of a fashion week. You derive happiness from knowing you are independent. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 "What are you going to do? Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. In those days, if you worked, you were sad. SM: In this business PR is very important. Confidence matters. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I know how to strike the balance between being their teacher and also their friend. A: But it was your time with Lakhany Mills that made your name. You get in there; you bounce off them because they have different ideas. Terms and Conditions Privacy Policy. They respect me a lot., For this young artist, financial independence is of utmost importance. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. If you can dream it, you can do it.. Do they also have a succession plan in place, I ask? But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Its not about money, its about usefulness., Bina is all about self-care. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. AURORA: How do you perceive SANA SAFINAZ as a brand? When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Sometimes you need to take a detour even when the goalpost is within your sight. Included on the apparel side is the brands latest venture in retail. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. calling the social media . Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. She also loves spending time with her husband, we are one team, once a week we have date night.. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Salih Kalangan Umat Dunia. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. I felt like quitting at that moment. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. The point is to keep moving forward and not letting difficult situations to pull you down. We broke into different avenues and levels which is why we sustained our position.". While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. The onus is on us. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . A: How much are you affected by the small players who copy your designs? In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Running a business in Pakistan is a challenge in itself. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. SANA HASHWANI: We love both the business and the design aspect. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Reams upon reams of cloth draped around each model. This is how fashion creates jobs. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. "We have great resources, a great CEO, a great fashion head. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. These are incredible achievements, and as mentors to the industry we need to focus on them. Facebook gives people the power to. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. Hashwani took to Instagram to confirm that she had tested negative for the virus. I have now decided that the answer to this problem is sleeping less! She doesnt use her phone much and takes a break from social media. She has a basic skin regime that she follows daily. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Life does give you chances, there are several paths. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. We are going to be at this for some time. Some moments are yours and should just be yours so I try and do that. I miss you.. It has a huge filter down effect. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. A: How do you escape this? The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. There were fights, logistical problems, and breakdowns but they always kept on pushing. This is standard practice. We outgrew them. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Worrying about what others are doing will never take you anywhere, Sehr proclaims. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. You have to protect your business smartly. Failure has come many times. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. Text Us @ 9095 (For Residents Of Pakistan Only). Whats with the fair stuff? Complexion should not matter. SM: Look at the number of Fashion Weeks taking place every year. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Mehrs children are her little miracles. But were from the first generation of fashion designers and we have outgrown the third generation. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Women unnecessarily make themselves go through the guilt of not doing enough. Sana Hashwani. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. SH: You have to give a five to six year timeframe to any business. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. KARACHI: In an exclusive interview with . They wont. The ministry set trade schools in the right areas, where eager girls would come to learn. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. Its exhausting! According to her getting these two things sorted in your life makes it easy to manage everything. "I flew into Karachi on Sunday from London. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. So the price is a key point.". Chartered Accountancy was such a challenge for Shagufta. Its pretty hard to stop.. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Anugerah. Every woman should have the ability to support herself if she chooses to. Number of locations. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. And it didnt stop there. Despite all her achievements, Shagufta is no stranger to self-doubt. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. She unwinds with TV shows, reads books, and hangs out with friends and family. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. For example, our new muslin line is only distributed through our stores. Sana has 1 job listed on their profile. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Before Pinterest and the internet, references came from books, museums and other sources. "Ready to wear bridals is not a new concept but its new for us," Sana explains. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. They have to be quite serious, have to be more composed, and not kid around. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. She is one of the top make-up artists in town and it is not surprising why! Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Your children are your extension, something tangible that you leave behind in the world. The store will not work correctly in the case when cookies are disabled. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. She is what she is today because of her mother. Sana handles prt entirely on her own. When youre younger, little things seem big. Best is to accept, go with the flow and breathe. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? "Were a population of 210 million people, you will all find your niche. You have entered an incorrect email address! She started working when she turned 19 and married her high school sweetheart 15 years ago. But 27 years cant all be smooth sailing. But with Paperazzi they changed their pace completely. We do interiors entirely on our own. News Desk. Failure has come many times. A: What are the main challenges for fashion as an industry? In fact every day there are moments of weakness. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. When the mother works, it reflects in the mindset of her children.. Sana and Safinaz are the most non-political and pleasant people in the field. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. It was a slow and subtle evolution. When youre older you shrug it off and say, so what if missed the first step whats the big deal? calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. A: How organised is the fashion industry? She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. 30 (2019) Area served. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. SM: No. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. Do they ever think anything is enough? SM: We are too young; just two and half years into it. Strength, talent, efficiency and usefulness matter. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . But then someone else comes in and they start to take away your business and you wake up.". "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Her weekends were taken up by jewelry and allocating enough time to it was challenging. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. In fact, were looking forward to it! Thoroughly enjoyed reading this interview. From my mother to my sisters and my cousins, everyone has been doing great things. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. They see we are committed to the brand; that we are moving forward, investing and building the brand. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. Sana Khan with Melvin Louis. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. The three of us sit together and we trust Mohsin because of the youth factor. Such a time too, passes.. Now we feel we are standing at a precipice and we are scared. SH: Not at all. "If you want to grow, no. Currently Im working as COO of AKU hospital, clinical labs and outreach services. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Lawn is a phenomenon unique to Pakistan. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. "Our first ever show was a disaster; I remember Safinaz cried after it. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. They are starting to believe in our brand. Hobby for privileged class with millions of important contacts. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. I have very problematic skin and taught myself to cover up. I remember I worked from day 1. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Once we reached our 100th issue we knew that we were in control and we could do this.. And be the first to get updates on discounts, contests, products & promotions! I wouldnt have been here, giving this interview, if it wasnt for them.. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. In our society a lot of women depend on their families for little things that provide them happiness. She strongly believes that whatever happens, happens for a reason. When you have that kind of commitment, your product is naturally much better. Here one has to nurture and build teams which understand the brand. A: How does your interiors business fit in? A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? The fine-line comes when the design is copyrighted or if you use the design of a living artist. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, However, the company was nationalised in 1973. What went wrong and how can I correct it? SM: We are excellent multi-taskers. But the industry has won accolades and made fashion shine. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. ""One of the recipes for success is failure as well," Sana is honest to admit. She was in a relationship with a man named Ismail Khan. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. We have entered the next level with prt and are investing in the product and the brand. Be proud to be brown! Sadruddin Hashwani is a Pakistani entrepreneur. Theyve broken the glass ceiling, to say the least. What is the use of it? Keep checking this space for updated trends, products and what's in store related information! SM: We only cater to our clients. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Good work. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. We have done some of the biggest homes in Pakistan. You will all grow. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Correct me if I am wrong. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. You dont have to be glued to your kids the entire day. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Some of the teachers that taught me are still there and they are my mentors, she says.