And it should not come as a surprise that he is the highest-paid podcaster right now. Read our list below to see the top 10 highest earning podcasts of 2022. How to integrate Podcast Patreon Strategy into your earnings plan? Doughboys Mueller, She Wrote Flagrant 2 Talking Simpsons Rob Has a Podcast Tell 'Em Steve Dave The Glass Cannon Colin's Last Stand Mike Ward Sous coute We Hate Movies Dead End Hip Hop The Dollop Juicy Scoop The Liturgists TigerBelly (Bobby Lee) PopCast Uhh Yeah Dude Sleep With Me The Ralph Report Righteous & Ratchet Kinda Funny Dunc'd On *Guess is assuming the average Patron gives $4, unless there's only 1 tierin which case that amount is what is assumed. Dave Ramsey ($10 million) 4. How to Make Money From Your Podcast According to Industry Experts Despite their fighting spirit, the trio were a little anxious when they left IGN to start their own YouTube gaming channel, RKG. Each episodes banter perfectly balances out some of the more serious topics covered (like the Vietnam War), making it a surprisingly informative show. Because of the support of patrons, SciShow has the answers. For your core offer free show you should work to grow it organically, and drive a lot of traffic that you will be able later to convert into patrons. Since their podcast is for patrons only, the hosts can speak their minds freely without sponsors or networks calling foul. Buzzsprout. But the 30% commission compares with lower fees on Patreon, which range from 5% to 12% depending on the level of service, plus smaller fees for credit-card processing, transferring earnings to a . Since 2016, Chapo Trap House has been covering American politics like youve never seen it (or better yet, heard it) before. Learn How To Start A Podcast - Podcast Insights And if they want to actually join them on their journey, NADDPod does live shows for their fans. Everything you need to launch, grow and manage your podcasts. Looking only at podcasts category, we have 9,673 creators with at least 1 paying patron. There are also chances that people who end up liking your $5 subscription might upgrade to your $12 one. Since journalist Jesse Brown left the mainstream media to focus on podcasting, hes turned his show, Canadaland, into an entire network with nine shows in its roster. Here are just a few examples of top earners who are killing it and making over $200,000 a year on Patreon. Top 10 Creators on Patreon to Check Out - Influencer Marketing Hub $5-a-month patrons reap plenty of rewards, including exclusive access to actual-play podcasts like Raiders of the Lost Continent and Legacy of the Ancients. Their $10 patrons receive physical rewards, like a Glass Cannon bottle cap, while $25 patrons get first dibs on new merch items. 15 Highest Paid Podcasters | 2023 Reviews - Kiiky Wealth At the third tier, patrons pay $10 for ad-free episodes, and at the very top they get access to meet-and-greets and monthly surprises for $20. This horror-based podcast reviews both fiction and non-fiction horror stories, keeping their 11,346 patrons on Patreon entertained and on the edge of their seats. True Crime Obsessed Recapping True Crime Documentaries with Humor, Sass, and a well timed Garbage Bell! Allison welcomes Pete Strzok to the podcast! Flagrant 2 9. Ranked list of the most popular Patreon podcasts by patron count. Setting Up Shop: Tips for Building a Successful Patreon Creator Page This indicates each of these shows have been at it a while. 39 Podcast Statistics: 2020/2021 Listener Numbers, Data & Predictions There are several perks that you can provide your patrons in return for their subscription. Comedians, former Vine stars, and rap duo Cody Ko and Noel Miller host the TMG podcast on YouTube with bonus podcast episodes exclusively on Patreon. Hosted by Patrick Hinds and Gillian Pensavalle True Crime Obsessed is Best Podcast to listen to in 2020. The hosts have a knack for mixing in-depth research with hilarious banter, bringing levity and insight to otherwise harrowing topics who knew hiding under the covers could be so fun? Updated daily. But there is no minimum requirement of followers to get on the wagon. Yagami Yato 10. The New York Times refers to the hit socialist podcast, Chapo Trap House, as rowdy. Theyre not wrong: the hosts mixture of sarcasm, f-bombs, and in-depth political analysis is unmatched. How the Highest Earning Podcasts Make Money | Radio.co To join the top 10%, you need a coherent strategy that you are going to execute over several months, each month adding around 200 patrons monthly. What do you do after youve worked as a writer for one of the most popular E! Most journalists are trying to keep up with the 24-hour news cycle, but Mike and Sarah are interested in the past. The 9 Best Podcast Apps for Android of 2023 - Lifewire Let people know that you have a Patreon Page. It now offers communication and marketing tools and charges a % of your earnings. For example, if you have a self-help Podcast or do-it-yourself tutorial Podcast, offer one-on-one coaching in return for patronage. But Is My Idea For, I have been heavily marketing my podcast for the last 4 years. As a member, you receive exclusive content, community access, behind-the-scenes updates, and . For perspective, that's over 19,000 more patreons than anyone else. We've compiled the best podcast apps for Android featuring on-demand radio, audiobooks, expert curation, and loads of podcasts that you can listen to whether you're online or offline. Embedded content: https://www.youtube.com/watch?v=eii3zIlkRYI&feature=youtu.be, The acapella group Home Free is proof that you dont need instruments to play country music. You may also give personal behind the scenes content, where your fans can have a peek into your life off the mic. Looking only at podcasts category, we have 9,673 creators with at least 1 paying patron. Clean Energy Charging drama, Mac Pro is coming, Apple's secret project The Yard is a weekly show hosted by four lads living in LA. If youre not in the know, D&D refers to Dungeons & Dragons. Summer of 2021 saw an explosion of NFTs. Extended length episodes or behind the scenes episodes of a Podcast is also a great option for Podcasters with some visibility. Nick Shivdasani - Manager, Strategic Finance & Corporate - LinkedIn Patrons looking to connect with Scharpling can subscribe to the $10 tier, where they can ask him questions in a monthly, on-air AMA. And in my opinion Enjoy in depth conversations from experts around the globe assisting all creatives. Invite others, set permissions, and control who has access to what. and popularity rank updated daily. Whatever you have promised, you need to deliver. At the $10 tier, Heather unpacks juicy crimes twice a month with her patrons. Patrons can join RKGs $3 tier to stay up-to-date with photos and blog posts from the YouTubers. What they offer patrons: For $5, patrons get a monthly bonus episode, early access, and audio extras. Dont make it too low, though, or you will lose potential revenue opportunity (more on that below). You want to keep the ones you have so they listen to a lot of shows. What can we tell you? I didn't have time to check these shows' Instagram and Facebook pages out, but it doesn't matter, they're killing it on Twitter so it's obvious that podcasters should be using it. Patreon suggests that if you offer membership tiers ranging from $2 to $100, then you'll likely end up with an average monthly value of $7 per patron. Analysis of top earning podcasts on Patreon - Lime Link There is also a built-in tool in Patreon for running polls that can help you in the task. If youre having trouble yelling out the correct answer first, CGP Greys videos are for you. Tom Scharpling was ahead of the pack when he turned his long-running, weekly comedy show into a podcast in 2014. No matter what genre youre in, everyone can learn something from these podcasters about how to use Patreon to build your creative business. For $50, patrons get VIP badges to post-show hangouts with Heather when shes in town, and a VIP Juicy Scoop package. Charging less will put you in the pressure of churning out more content for more revenue. Podcasting on Patreon: How to Build an Audience & Monetize Brandon Stanton The photographer behind "Humans of New York" has the most patreons in the Writing category by far, with 22,729. Tap Library. But that tier is all sold out for now. Rogan now has the number one podcast in the world and claims up to 190 million downloads per month, according to Apple. Give them a shout out on your social media handles like Twitter and Instagram. As the tiers go up from $5-$50, the team tacks on additional bonus content, executive producer credits, and special shoutouts (with a good chance Jimmie will mess up pronouncing everyones name). I personally like the idea of podcasts being free but I am happy this model is working for them. There was an error with the validation. Back to Dungeons & Dragons. People like to be appreciated. Who knew politics could be fun? So dont lose the money you could anyway receive. Yiffing for dollars - Furry artists among top highest-paid Patreon Embedded content: https://www.youtube.com/watch?v=AHJTr_1Cep4&feature=youtu.be. According To Heather McDonald of Juicy Scoop Podcast, she would rather have 300 patrons on Patreons than 3 million Instagram followers. Whether theyre live-streaming a video game playthrough, or taking a comical glance at the state of American politics, this show is packed with variety. Is there anything missing that would be helpful to you? Patron pledges of support have increased by 33.37% since 2020. Step 2: Ensure that your audio input is as high-quality as possible. Top 3 Podcasters: 1) The Joe Rogan Experience ($30 million) Hosted by: Joe Rogan Joe Rogan is a household name, especially if you have ever watched the game show Fear Factor. The Top 10 Highest Earning Podcasts of 2022 | Podcast.co Behind the scenes at a top true crime podcast If you are planning giveaways or discounts, estimate if it can be comfortably covered with your expected earnings. 200+ Actionable Podcasting Statistics (Jan 2022 Update), How to Use Podcast for Brand Building and Earn Up to 60% More Per Transaction, Podcasting Best Practices Guide 2022 - 23 tips to implement NOW. So it just seems like a much more reasonable number to aim for. And more than 40,000 people are paying for Substack newsletters today. Explain the different tiers of your Podcast subscriptions that you are making available. If you give away $5 service for $1 just to attract more people, you will lose out on the most important benefit of being on the platform. Its fiercely funny and brutally honest, earning it enough patrons to land among the top Patreon podcasts. Finally, remember that as it took for your audience to grow, the same is true for Patreon sponsors. Tune in as he aims to shed light and tackle the toughest roadblocks for photographers, across all levels. But what happens when you put them in a room to chat aboutwell, anything? This comedy podcast has enjoyed mammoth success on Patreon, and just narrowly misses the top spot on our list of the highest earning podcasts. Join four dads as they leave our world to take part in a quest to find their sons in another expansive role-playing game. Cody and Noel won a Shorty award back in 2019 for best podcast and they were named an honoree at the Webby's two years in a row. James and Jimmie have recorded over 200 episodes talking about athletes who were on the wrong side of the law. That is an example of well planned and executed Podcast Patreon Strategy that clearly brings expected results. Have a live Question and Answer sessions with them. The two comedians take a closer look at the stories you thought you knew, and the ones youve never even heard of, to produce in-depth episodes uncovering these horrendous cases. LoadingReadyRuns two tiers are priced at $5 and $10 a month. At the second tier ($7), True Crime Obsessed brings out some of the more unique Patreon benefit ideas weve seen on the platform: After Party episodes (aka recaps of the recaps) and TCO ringtones. Once you have registered yourself on Patreon, it is easy to share the link to your Patreon page on your Podcast, Youtube channel, Instagram handle, etc. 1. Mar 23, 2022. All enjoying successful careers as YouTubers, Twitch streamers, and more. How to use your custom audio RSS link - Patreon Help Center Patrons of the $4 tier enjoy a weekly Q&A with the hosts, while patrons of the $7 tier get a Whiskey Tribe lapel pin. NFTs Best Explained Over a million people follow Kirsty Partridge on YouTube for one reason: to become better artists. Patreon. Since you will be devoting a big chunk of your productive hours to podcasting, monetizing your Podcast should be one of your priorities. And for $20, patrons get the works everything from the first two tiers plus a special monthly Headlines episode, the ability to vote on episodes, and more. Our Network plans make it easy to manage multiple podcasts and users under one roof. Retention of patrons is crucial as you want to keep them in the pool of committed and paying clients. It's no wonder he's racking in cash with this podcast. Patrons of Easy Allies have 11 membership tiers to choose from. He says he never intended to make a full-time livelihood from Patreon, but gets enough side-income from the channel for making his car payment. Updated daily. MrBeast - $54 million. Co-hosts and founders Will Menaker, Matt Christman, and Felix Biederman launched Chapo Trap House after appearing on Street Fight Radio together to review the movie 13 Hours. What started as a low-budget show turned into one of the most popular political podcasts out there. That is to pursue your Podcasting passion without financial distress. And Not Another D&D Podcast is an actual play podcast. Download Shield Up - our Patreon-exclusive, community-focused podcast - every Friday. Step 1: Start your podcast journey with a good understanding of the niche audience your content will serve. What they offer patrons: Morbids patrons get a buffet of benefits at every level ($3-$50), including private Patreon Facebook Group access, additional episodes, livestreams, shoutouts, merch discounts, Discord benefits, bonus episodes, live show tickets, direct email access to the Alaina and Ash, and so much more. They are the host of Flagrant 2 which is a Patreon-related podcast that provides three tiers of accessible content to its subscribers. As far as I can tell Enty Lawyer's podcast is only available to Patrons. This American Life. What they offer patrons: Sibling RIvalry offers patrons six tiers. Patreon Statistics: Users, Revenue, Top Categories & More (July 2021) I suggest you should not start creating something from scratch for the platform. This means that Matt earned at least $8,000 per month or $96,000 a year from Patreon. 3. Bad Faiths membership proves that you dont need a ton of tiers to attract patrons. As a recognition, you can: Engagement with podcast audiences is more time consuming but is extremely important for every successful online business. On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. Its helpful, but a little repetitive, and clearly written for Google rankings as the phrase Podcast Patreon strategy was used far too often. A successful content creator knows their podcasting audience well. Meet these top Patreon podcasters | Patreon Blog $4.70 / month. The Highest-Paid YouTubers of 2020, According to Forbes - Insider Or invite them to be a part of your Podcast episode (its possible without calling them physically to your studio!). The only difference is what you want to be called: Auntie, Cool Aunt, or Stepdad Gary. I was curious if any of the top Patreon podcast accounts have commonalities of any kind, so using Graphtreon I charted out the top 15 and found some common threads. Collectively, podcasters bring in the second largest amount of revenue on Patreon, estimated at $3.52 million a month. Were talking about industry leaders who are changing the future of the medium and inspiring others to do the same. Embedded content: https://www.youtube.com/watch?v=UnKKm5vh3pk&. With their free plan, you get two hours of upload time, hosted episodes for up to 90 days, and a complete podcasting dashboard. The pair broke down how they earn money . Creating Sacred Symbols, Defining Duke, Constellation, and More! Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Use this knowledge to guide your content and help you gain loyal listeners. To make it worth your while, you need to develop a strategy for your Podcast content on Patreon. I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. If you want to have a full understanding of your audience, I recommend you to create a podcasting listener persona for your show. But True Crime Obsessed does things a bit differently. Fans love the show for its hilarious interviews with comedians and musicians, like Chris Gethard of the Beautiful Anonymous podcast, and James Murphy of the rock band, LCD Soundsystem. If we didnt already know it, Crime Junkie serves as pretty conclusive proof that people love crime. Express your gratefulness towards your subscribers from time to time. Kirstys YouTube channel has hundreds of videos for amateurs and professionals alike, whether theyre looking to pass the time during shelter-in-place, or theyre hoping to take their artistic careers to the next level. But you can, and you need to make podcasts with a greater value for subscribers. The group also produces videos and podcasts about tabletop games like Magic the Gathering. If getting creeped out is your jam, then you most likely already listen to The Last Podcast on the Left. Can wasp venom act as medicine? On Aug 30th 2021 my podcast, Darknet Diaries, was featured on, The NY Times the Daily (493 episodes): 7.9, Stuff You Should Know (1195 episodes): 7.5. Your audience may be small but they're dedicated. While not every podcaster uses Patreon, there are loads that do. Her art tutorials make it possible to learn a wide variety of artistic mediums, from watercolors to colored pencils. First released in 2019, Matt and Shanes Secret Podcast has enjoyed success since its creation. It will stress you out and might hurt you financially. With 10 tiers ranging from $2-$500, SciShows Patreon has something for everyone including access to a patron-only podcast and an exclusive, monthly live-stream with the SciShow team. PODCAST is ranked 10,184th among Patreon Podcasts THE OFFICIAL . Podcast Patreon Strategy 2023 to earn over $20,000 monthly Markiplier - $38 million. That's an increase of 18.39% since September 2020. What defines them, though, is their playful banter, which feels like a mixture of NSFW locker-room talk and astute basketball analysis. 7.1% of podcasts get 5,000 downloads per episode 2% of podcasts get 20,000 downloads per episode 1% of poddcasts get 37,000 downloads per episode Now these numbers are important because to podcast advertisers, it's a numbers game. Topping out at Tell em' Steve-Dave with 24,000 Tweets! Top 60 Most Popular and Highest Paid Podcasts in 2023 If youre considering using merch on Patreon, check out our Merch for Membership feature, which makes getting swag to your biggest fans easier than ever. 2. You just cannot share your freely available, usual Podcast to your Patrons in return for their support. Patrons: 42,565 Earnings: $222,018 1. The Richest Podcasters Of 2023 Your audience can always resign from their subscriptions, and all your precious effort could be wasted. They also run a podcast network together, The Morbid Network, where people can find other shows in the spooky and strange realm. My goal is helping people to develop their podcasts into effective marketing and sales tools. And chances are theyre keeping that secret close to their chests. Many of these perks are low cost & low lift but still add tons of value. But rather than picking a figure at random, weve found the best available approximation is Patreon. Patrons gain access to extra interviews for $5 a month, while ad-free episodes and exclusive video content unlock at $10 a month. Getting your podcast noticed can be hard, but not when you submit your show to Do you want to make money podcasting, but not sure where to start?